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Gillette is Answering Unmet Need in Caregiving (Video)

Gillette TREO is the first razor product designed for assisted shaving

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By: Christine Esposito

Editor-in-Chief

Gillette has developed TREO, billed as the first product ever designed for assisted shaving. According to Procter & Gamble, about 18 months ago, Gillette scientists noticed conversations in social media about the day-to-day challenges families and professionals face when caring for loved ones who, for a variety of reasons, may be unable to shave themselves. More than 75% of caregivers today shave loved ones and patients every 3–5 days, with over 60% using disposable razors. In the US....

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